Communication: One Way or the Other?
The image above recently caused a stir in the advertising world and reignited the debate between traditional marketers and interactive communication specialists over the effectiveness of one-way vs...
View ArticleLocation-Based Advertising
Web based conglomerates like eBay and Amazon have been so successful because of their ability to give people what they need, easily. Now we are starting to see a new generation of start-ups focusing on...
View ArticleSocial Television Hits Australia – FANGO
It’s a blazing hot summer’s day in mid-January. Sitting in your living room, your hands are nestled comfortably on the couch’s arm rests with a beer in one hand and remote control in the other. The...
View ArticleSocial SEO: Changing Business Marketing Forever
Welcome to the digital marketing revolution. No wait. Make that the business marketing revolution. With Google’s emphasis on quality content and social signals now an important factor in getting ranks...
View ArticleIs It the End for Yahoo Search Marketing?
With the recent announcement that Yahoo! and Google have agreed to terms over search-based advertising, many in the industry are beginning to wonder if this is the beginning of the end for Yahoo’s...
View ArticleMass Marketing Lessons From the US Presidential Election
The recent US presidential election has seen Barack Obama returned to the White House in one of the most hard-fought elections in recent memory. Putting aside the politics, there’s some very...
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